Ti Chang, IDSA
Co-founder and VP of Design
Ti Chang, IDSA, is an industrial designer/entrepreneur passionate about designing products for women. She is the co-founder and VP of design of CRAVE, a San Francisco-based company specializing in discreet and luxury sex toys.
Chang leads the concept and design for the company’s full line of products which has won numerous awards from competitions including IDSA’s International Design Excellence Awards IDEA), Red Dot and Good Design. She is best known for the design of IDEA winner Vesper, a vibrator necklace, one of the most celebrated and innovative sex toys disrupting the adult toy industry and changing the conversation around sex.
She currently serves as vice chair of IDSA’s Women in Design Special Interest Section, chair of IDSA’s San Francisco Chapter and a juror for IDEA 2017.
Chang received her MA from Royal College of Art and BS in industrial design from Georgia Tech.
A conversation with my younger self...
Leaving school, I didn't know what kind of designer I wanted to be. I certainly didn't think about starting a company, much less a sex toy company. I just knew I wanted to make a difference through design. The path to figuring out a career was not straightforward. In retrospect, there were things I wished I knew or have done differently that perhaps could have made things a bit easier. On the same token, I'm glad I followed my instincts on a few things that helped me to find path for myself. I would love to share a few experiences through my journey of navigating employment, building a company, and creating a community.