Thriving in a Culture of Risk | Nathan Martin

Most businesses are built upon doing one thing well and replicating it. So how do you grow a company that does exactly the opposite—invents only new products and experiences in extremely short timelines using non-linear processes? Nathan Martin explores how you take a staff of industrial engineers, software developers, roboticists and artists, and ask them to work well outside of their disciplines. From mind-controlled bikes to balloon selfie machines to soccer balls with eyes, Martin takes you behind-the-scenes at the innovation studio that works with brands, but can’t be defined by conventional labels.