Thomas Lockwood, PhD, IDSA
Thomas Lockwood, Phd, IDSA, is the co-author/editor of four books: Design Thinking, The Handbook of Design Management, Corporate Creativity and Building Design Strategy. He is one of the few people in the world with a Ph.D. in Design Management, and is recognized as a thought leader at integrating design and innovation practice into business and building great design and UX organizations.
Lockwood is founding partner of Lockwood Resource, an international recruiting firm. He is a design advisor to countries and to companies; a frequent design award judge; Fast Company blogger; keynote speaker; and workshop leader in more than 20 countries. Previously he served as president of Design Management Institute (DMI). Lockwood also was a corporate design director and a consultancy creative director.
The Future of Design Leadership
Clearly we are in a new frontier. Design is so relevant to the core of every business, that there are now new converging interests in design leadership. What is the future of design leadership? By the end of this conference, we will be closer to finding out.
This last session is not a concluding summary of the conference, rather, it's a fresh perspective as an open dialog with some of the world’s most advanced design leaders including: Carole Bilson, IDSA, president, DMI; Sean Carney, chief design officer, Philips; Dan Harden, IDSA, president/CEO, Whipsaw; Klaus Kaasgaard, VP user experience design, Intuit; Steve Kaneko, FIDSA, partner director of design, Microsoft; Mauro Porcini, IDSA, chief design officer, PepsiCo; Eric Quint, IDSA, chief design officer, 3M; Ernesto Quinteros, IDSA, chief design officer, Johnson & Johnson; and Nasahn Sheppard, IDSA, divisional VP of product design, REI Private Brands.
The panel, led by Thomas Lockwood, PhD, IDSA, will explore alternative futures and address some of the most curious and challenging questions. Who really leads design—designers or business people? As a design leader, what is your greatest challenge? Do design leaders need business degrees, and vice versa? Is design leadership fun? What's the future for designers in corporate, consultancy and independents? What's the career path for an industrial designer that wants to stick with designing, or shift into leading?
Who leads experience design—ID, UX or customer service? Do industrial designers need to dive into holistic user experience design? Is design becoming a brand, an experience or a commodity? What are the trends in design leadership, and what are some possible future scenarios? How should an industrial designer prepare for the future?
This is not the end of the conference; it is the beginning of the future.