Shujan Bertrand

Shujan Bertrand, IDSA
Founder | Aplat Inc.

IDEA Jury Chair, 2023

Based in San Francisco, Shujan Bertrand is an advocate for sustainable local manufacturing, supporting local organic farms, and food producers, and donates 1% of profits to environmental and non-profit organizations. Shujan uses the art of origami principles for zero waste design and manufacturing. Through Aplat, she hopes to grow awareness for responsible design, creating new partnerships with sustainable companies and organizations who care about people and the planet. 

Shu has worked internationally in Paris, Milan, and Seoul. She is an industrial designer with over 20 years of product design experience in soft goods design, advanced product development, design research, and strategy. She has impacted brands around the globe, translating user-centered insights into new product and business opportunities. She has led design teams and projects for studios like Astro Studios and IDEO, and for brands such as Incase, Steelcase, Nike, Samsung, LG Electronics, and Procter & Gamble. She has served on the design jury teams for IDEA and the Canne Lion Innovation Awards in France.