Schedule - Midwest


12:00 – 1:30pm Midwest Chapter Officers Meeting (invitation only)

1:30 – 1:45pm:

IDSA Strategic Update - Daniel Martinage, Executive Director, IDSA

1:45  2:15pm:

Kickoff, Three Fundamental Frameworks for Design InnovationStephen Wurth, IDSA

2:15 – 2:45pm: Design and Color Trends for Woodgrains, Current and Future sponsored by Schattdecor
2:45 – 3:00pm: Break

3:00 – 4:00pm:

Talent Networking Workshop sponsored by Eastman Innovation Lab

4:00 – 4:30pm:

Keynote | Design Led Innovation in Vehicle Design,  Chip Thole, General Motors

4:30 – 4:45pm:


4:45 – 5:15pm:

Keynote | Social Impact Design: A Personal Discovery of Human-centered Design's
Role in Social Change, 
Michael Brennan, United Way of Southeastern Michigan

5:15 – 5:30pm:


5:30 – 6:00pm:

Keynote |  Design in the Economy of Choice, Patrick Whitney, IIT Institute of Design

 7:00 – 10:00pm: 

Reception @ T-REX hosted by the IDSA St. Louis Chapter



8:30 – 9:00am:

Wake Up- Coffee and Conversation

9:00 – 10:30am:

Student Merit Award Presentations

10:30 – 12:00pm:

Entrepreneur/Startup Speaker Track:

  • Design from Day One,Zoë Scharf, greetabl

  • Metronome: A Case Study in Trust as Product, Platform and Process, Dan Reus, Openly Disruptive

  • Celebrating Constraints, Neeti Kailas, Sohum Innovation Labs

Bi-Directional Learning Panel Discussion (Moderator: Travis Sheridan)

12:00 – 1:00pm:


1:00 – 2:30pm:

Small Business Speaker Track:

  • It's Not a New Venture, It's an Ad'Venture!, Bryce Rutter, IDSA, Metaphase Design Group

  • Working at the Intersection of Beauty, Ingenuity and Charisma,  Mark Dziersk, FIDSA, LUNAR

  • 6 Principles for Working Differently, Martha Cotton, gravitytank

Bi-Directional Learning Panel Discussion (Moderator: Nathan Lucy, IDSA)

2:30 – 3:30pm: Break- Coffee and Conversation

3:30 – 5:00pm:

Corporation Speaker Track:

  • Innovation at Anheuser-BuschPat McGauley, Anheuser-Busch InBev

  • Bringing Design Thinking to Investing, Scott Welz, Wells Fargo Advisors

  • You Cannot Design What You Cannot Measure, Surya Vanka, IDSA, Formerly of Microsoft Corporation

Bi-Directional Learning Panel Discussion (Moderator: Tony Schmidt, IDSA, PGAV Destinations)

5:00 – 5:15pm:

50th Anniversary International Conference Preview, Seattle 2015 - Surya Vanka, IDSA, Conference Chair

5:15 – 5:45pm:

Student Merit Award Results and Award Presentation

7:00 – 9:00pm:

Closing Party @ CIC, Venture Cafe