Recapturing the Soul of Design | Jon Pittman

The industrial revolution decoupled the connections among designing, making and using things. Subsequent advances into mass production and mass consumption led to a parade of generic products made by—and for—no one in particular. Design lost its soul.

Today, the increasing accessibility, affordability and flexibility of technologies such as design tools, 3D printing, robotics and computer-controlled subtractive manufacturing are bringing designing and making together again. Jon Pittman asks, can the current technological revolution help us recapture the soul of design?

VIDEO