From Prototype to Production: Crowdfunding Gets You There Faster & Smarter | Miriam Bekkouche

Bringing innovative products to market is a challenging process. Even the best ideas can stagnate as they hit the funding gap that exists between basic research, prototyping and commercialization. Savvy entrepreneurs, seeking to tap into a new stream of funding that comes directly from the consumer, increasingly use crowdfunding before their product hits the market. These teams understood that crowdfunding had the potential to unlock insights–and action–from their consumer-base that would ensure the long-term success of their business.