Serge Roux
Senior Consultant
Cambridge Consultants
Serge Roux’s background in mechanical engineering and industrial design gives him a valuable double culture for multi-disciplinary projects.
He has more than 12 years of experience working in innovation management, from creativity facilitation, product down-selection and road mapping—to innovative concept and user experience design in various environments.
Roux has worked on automobile interiors, medical and surgical devices and ecosystems, as well as complex consumer devices and military-grade HMI.
Dr. Jekyll and Mr. Hyde: Inside the Brain of a Designer/Engineer
Developing a product or a system requires the collaboration of multiple talents, each with a different background, field of expertise and culture. More than the complexity of the design itself, human communication is probably the largest hurdle in achieving a seamlessly integrated product and experience.
With his education and experience as a mechanical engineer and as an industrial designer, Serge Roux invites us to an intriguing journey inside his head. The analysis of the joust between his left brain and right brain will yield insights on how to truly collaborate under one roof (or in his case, skull), and how symbiosis can lead to superior outcomes rather than mere coexistence.
