Ryan Fitzgerald
Service Programming Director
Decatur City Church
For nearly a decade, Fitzgerald has traveled around the world helping design unforgettable experiences with churches and non-profit organizations. He consults with leaders on how to use cultural context, new technology and engaging presentations to create an irresistible guest experience. He now leads a staff of creative professionals at North Point Ministries’ new location, Decatur City Church. Recognized as one of the most innovative churches in America, North Point and its six campuses across North Atlanta reach more than 36,000 people weekly.
Designing Irresistible Experiences
We all know how design can enhance a product or influence our decisions, but when it comes to experiences, what does it look like to design intentionally? Whether it’s a board meeting, client pitch, or house party, we’d all rather leave people wanting to come back than wishing they were somewhere else.
Designing an irresistible experience is more than about the ideas we sketch or the models we make—it’s about giving people a feeling they can’t get somewhere else. Creating these experiences can be difficult when you are collaborating with a diverse group of creatives, but by using a defined framework to guide both creation and evaluation, you can create an experience that people not only enjoy, but want to come back to again and again.
