Rinat Aruh, IDSA | aruliden
Rinat Aruh has led and collaborated on diverse projects for retail environments, mobile communications, automotive launches, and consumer packaging as well as internet start ups. Before Gap Inc. brought her to work on a new brand initiative as Vice President of Marketing, she held the position of global strategy manager for MINI Lifestyle at BMW Group in Munich, where she was responsible for product development, brand extensions and new business strategies. Aruh is a co-founder of aruliden in New York, a brand strategy and product design consultancy formed to bridge the gap between design and marketing.
