Nikki Pfarr is a senior design strategist at Artefact and a former Ph.D. candidate at Carnegie Mellon’s Human-Computer Interaction Institute. She is a founding partner of the Brains, Behavior & Design Group and was previously a UX designer at Google. She holds a master’s of design from IIT’s Institute of Design and a bachelor’s degree from MIT. She has led workshops on incorporating behavioral economics into user-centered design for the IIT Institute of Design Executive Education summer camp series, the Chicago chapter of the IxDA and various Artefact clients. Her original research on the implications of behavioral economics on design research practices was published in the 2010 conference proceedings of the International Design Research Society.
Session Title:
Designing for the “Irrational” Brain
Go to 2012 Western Design Dialogue Conference Speakers List
