Tom Pavlak is a founding partner of POCO Labs, an innovative consultancy that combines the best elements of research, planning and design to help bright ideas see the light of day. He works with clients to seamlessly integrate design and business ideals, an important synergy that ensures performance beyond a concept’s original expectation. His work spans a variety of technologies, brands and markets, and he has broad experience in concept development, consumer research and product delivery. As a designer and strategist with over 20 years of experience, he has created thoughtful market successes for leading Fortune 100 companies, including Best Buy, Microsoft, Whirlpool, Lennox, Toyota, Procter and Gamble and The Walt Disney Co.
Session Title:
Design in a Complicated World: It’s Time to Put Up or Shut Up
Go to 2012 Mideast Design Dialogue Conference Speakers List
