Nick de la Mare
Principal and Co-Founder
Big Tomorrow
Nick de la Mare is a principal and cofounder of Big Tomorrow, a San Francisco, CA and Austin, TX based, multi-disciplinary design firm specializing in the creation of paradigm-shifting experiences and services that bridge the digital and physical worlds.
With nearly 20 years of experience, he has been fortunate to create innovative, user-centered products, services and experiences for clients such as DARPA, University of Texas and Disney—in projects spanning packaging, product design, brand identity and a blend of online, physical and mobile experiences. Previously, he served as executive creative director at the global innovation and design firm frog, where he led the San Francisco studio.
He received an MA in industrial design from Rhode Island School of Design and a BFA in graphic design from Syracuse University.
Enhancing Experience: A View From the Trenches
The design and practical construction of multi-touchpoint, organic experiences is a hot topic among designers. Nick de la Mare will bring a perspective grown from many years of designing successful physical, digital and service ecosystems for many beloved brands in entertainment/theme-parks, healthcare and education at frog design and Big Tomorrow.
He will provide history, context and practical tips for someone looking to implement change for others or themselves in this space, and a battle-tested POV on the roles, process, organizational change and future opportunities for multi-touchpoint, service-orientated design practice that brings great experience to life.
