Melody E. Lee
Director, Brand & Reputation Strategy
Global Cadillac
Melody Lee is responsible for building Cadillac’s global brand identity and strategy, as well as overseeing events, sponsorships and partnerships for the brand.
Lee previously served as executive vice president at Hill+Knowlton Strategies, one of the world’s leading public relations agencies. She provided strategic communications and public affairs counsel to corporate clients, and led the office of the global chairman. Her specialties included transactions, crisis and litigation and public affairs support for clients, including campaign execution for American Airlines in Tokyo. Lee also supported international communications, media relations and research assistance to the International Olympic Committee in 2008.
Lee holds bachelor’s and master’s degrees in international affairs from Georgia Institute of Technology.
Creating the Cadillac World: A Shared Creative Vision
Building a brand requires a shared vision among those who engineer, design, market and sell its products or services. But today’s consumers are looking for an all-encompassing brand experience—not just a one-dimensional product or service.
Developing how a brand is experienced must be a collective effort, tapping the expertise of all those who touch its products, environments, communications, customer sales and service. At Cadillac, that means the brand’s designers and marketers must work in lockstep to establish a strong, foundational brand strategy and identity—and work to execute it together.
