Martin Smith is an industrial designer and design educator with over 35 years of experience in product development, design education and design management. While with Designworks USA he managed several major automotive design projects for Volvo, Mazda, General Motors, Chrysler and Subaru as well as others. As a consultant, he designed products for Avery-Dennison, Reebok, Salomon, Olympus Image Systems, Playtex and Coca-Cola. Smith recently joined the Hong Kong Polytechnic University (Polyu) in 2008 as chair professor of industrial design. Before joining the Polyu, he was chair of the Product Design Department at the Art Center College of Design in Pasadena, CA. He is past chair of the Los Angeles Chapter of the Industrial Designers Society of America and has been a judge of the Industrial Designers Society of America’s IDEA® awards and the ID magazine Awards. He has lectured throughout Europe and Asia about design education and the strategic value of design in product development.