Marieke van der Poel | Chief Executive Trend Forecaster and Founder, Proef
Marieke van der Poel is the chief executive trend forecaster and founder of Proef. With offices in New York City, Los Angeles and San Francisco and a wide client base across industries, Proef makes trends work by helping clients create holistic strategies for the future. Van der Poel holds master’s degrees in humanities (from Universiteit Leiden) and fashion editing and styling (from Istituto Europeo di Design). Previously with PeclersParis and ESP Trendlabs, she has more than ten years of experience and is respected in the industry for her capability to translate high-level, long-term emotions to actionable inspirations and directions across R&D in marketing, brand and design teams.
