William Lidwell is the Director of Design at Stuff Creators Design in Houston, TX and a Visiting Scholar with NCR’s Consumer Experience Design Group. He is author of the best-selling book, Universal Principles of Design, which has been translated into more than 25 languages, and Deconstructing Product Design, a social deconstruction of 100 classic products. He has recently produced two video lecture series on design: “How Colors Affect You: What Science Reveals” available from The Great Courses and “The Science of Logo Design” available from Lynda.com.
Session Title:
Becoming Leonardo
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