Justin Smith
Senior UX Architect
Cartoon Network
Smith is the senior UX architect at Cartoon Network, designing everything from websites for shows to mobile games and apps to a complete redesign of the Cartoon Network website.
Smith has practiced UX for eight years and spent most of that time designing for kids. He received his bachelor’s and master’s degrees from Georgia Tech. Smith lives in Atlanta with his wife, daughter and daughter-to-be.
I Can’t Even: Designing For Failure
We’re built to design for success. We go from idea to launch, just trying to make the best thing we can make and rarely stop to think what might make our product fail. What makes our customers frustrated or simply unable to continue with our product?
When we think about what makes for a bad experience, and design against that, we can design for a good experience. There are lots of different kinds of failures. Justin Smith will examine five kinds of failure that every designer needs to consider when creating a product. Guarding against these types of failures can help create a truly exceptional experience, where our products always meet the needs of our customers without failure.
