Joe Phillips, IDSA | Head of Design, Applied Orthopedic Design, Inc.
I am a designer specializing in medical devices and the user interactions related to then. I have a keen interest in design itself, and I am very excited to be living in this new industrial revolution where the form and aesthetics of a product determine it’s ultimate value again. As “capitalists”, we all vote with our wallets. I think its time to vote with out hearts too. No longer should we be consumers, but investors. We invest our money in the things we buy. As designers, we have a responsibility to our “shareholders”, to give them their say, and create products that they love to use.
