Stanley Hainsworth is the chairman and chief creative officer for design consultancy Tether. Before founding Tether, he was VP of global creative for Starbucks. There he oversaw all creative aspects of Starbucks—new products, packaging systems, seasonal promotions, brand campaigns, advertising and collateral materials.
Hainsworth spent 12 years at Nike as a creative director working on everything from product launches to Niketowns to the Olympics. After Nike, he moved to Denmark to join the Lego Company as their global creative director. While at Lego he directed a total visual overhaul of the Lego brand from top to bottom, including packaging, the Web, retail and brand stores.
He is a national board member of AIGA, a featured speaker on Creativity worldwide and the recipient of awards from ID magazine, Communication Arts, The Library of Congress, Graphis, Type Directors Club, HOW International and more.
Session Title:
GATORADE: The Designed Evolution of a Brand
Go to 2012 Western Design Dialogue Conference Speakers List
