Graham Tuttle
Strategist
frog
Tuttle has worked on both the corporate and consulting side, helping clients of all sizes practice, integrate and execute design methodologies to deliver better consumer experiences.
Tuttle also led the integration of design strategy at Nestle Purina and managed design for its snack brands portfolio. His clients also have included SC Johnson, FedEx, American Greetings, Chicago Public Schools and the Chicago Arts Partnership in Education.
As a hybrid thinker, Tuttle specializes in taking multi-disciplinary teams through a methodological approach to design and innovation that leads to large market success.
Empathy Inequalities in Design
As designers we pride ourselves on a deep personal understanding and a high level of empathy for the people we are designing for, yet somehow that relationship seems to break down when it comes to business. Everything from larger cultural movements and industrial trends to personal expectations of correlated value exchanges affect the working dynamics in our daily lives. How can we better prepare ourselves to build empathy for everyone we interact with? How might we engage all of our stakeholders with the same care and effort that we show for our end users? Let’s do what we do best—build empathy—for everyone, and make our lives easier in the process.
