Joe Graceffa has spent 13 years with IDEO, where he is currently a portfolio lead focusing on brand experience and product. Over the years, he has led and collaborated on programs in consumer electronics, automotive, food and beverage, health care and pharmaceuticals, Web-based startups, community development and other industries. He has worked with clients such as Eli Lilly, Miller Brewing, Motorola, Microsoft, Ford Motor Co., Coca-Cola, Blue Cross & Blue Shield, Nestle, Pepsi, Baxter, Procter & Gamble, SC Johnson, Medtronic, T-Mobile and Sara Lee. While formally trained in product design, the focus of his work goes beyond the physicality of products, environments and services to consider the broader brand experience of which those elements are a part. Specializing in programs that involve complex business and brand challenges, he leverages his ability to understand and be inspired by the end user to deliver human-based, emotional successes. Before IDEO, he worked as the design director at MINIMAL, creative director at IA Collaborative and experience lead at VSA Partners. Additionally, he’s been the recipient of numerous awards, including IDSA’s IDEA program (Gold and Silver), Good Design, Red Dot and the MDEA. From the Midwest, Graceffa graduated from the University of Illinois (Urbana-Champaign) while also studying at the University of Northumbria in the UK.
Session Title:
Stop talking. Start MAKING.
Go to 2012 Midwest Design Dialogue Conference Speakers List
