Susan Fabry is trained in psychology and industrial design and takes a holistic approach to product design. With nearly 15 years of ethnographic research experience, she excels at interviewing people to uncover ways to improve their lives. The leader of Continuum’s Women & Children Research Community, Fabry is focused on understanding the decision making process of women buying for more than just themselves. Before joining Continuum, she worked for Smart Design, Siemens and Item NPD, where she developed a broad range of products for clients such as Kellogg’s, OXO and HP. She earned her bachelor’s in psychology and studio art from Oberlin College and her bachelor’s of industrial design from Rhode Island School of Design. In addition, she has received numerous design awards from organizations such as IDSA, Design Zentrum Red Dot and JPMA.
Track:
Attitudes & Behaviors
Breakout Title:
The Next Emerging Market: Women
Go to 2011 International Conference Speakers List
