Dell, Round Rock, TX
Ed Boyd, IDSA
Vice President
Since the first Dell personal computer was introduced in 1986, Dell has continued to shape the industry by breaking new ground and pioneering critical developments in home, small business and enterprise computing. Dell gathers requirements directly through tens of thousands of daily customer interactions, organized events, social media venues and customer panels. Dell’s research and development efforts now span the globe, driven by some of the industry’s foremost product designers and engineers. At the core of Dell’s innovation approach remains an unwavering commitment to deliver new and better solutions that directly address customer needs.
Subject Matter Expertise for Media
Products: Computer Equipment; Entertainment Products; Office and Productivity
Fields: Design Strategy; Product Design; Experience Design
