Kayne Burk is the president of MindSwarms, a disruptive research platform providing qualitative consumer feedback quickly and economically via webcam. As an innovator in digital market research, MindSwarms informs market leading design clients including Minimal’s Scott Wilson, Nike, Virgin, Threadless, Dell and Microsoft in the US, Europe, Asia and Latin America. Before joining MindSwarms, Kayne led entrepreneurship efforts at IDEO as CEO of ShopWell, an incubated venture promoting healthy eating decisions. Drawing upon a background spanning marketing, design, and management, Kayne holds a unique perspective on the nascent digital research industry and it’s potential to empower those who create. Whether designing a product, service, or business, Kayne believes that digital research tools enable dynamic interactions with changing consumers, thereby allowing researchers to develop stronger points of view that lead to more successful outcomes.
Track:
Attitudes & Behaviors
Keynote Title:
How Consumers Have Reshaped Research Itself
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