Rinat Aruh, IDSA is the co-founder of aruliden, a New York City-based brand strategy and product design consultancy, founded by her and Johan Liden in 2006. Aruliden has been internationally recognized for its work with brands such as PUMA, Microsoft, Kiehl’s and Motorola. With her nontraditional approach to design and marketing, Aruh has led and collaborated on diverse projects for retail environments, mobile communications, automotive launches, consumer packaging as well as Internet startups. She holds a bachelor’s in business administration in marketing from Boston University.
Track:
Community as Context
Breakout Title:
Bringing Design Thinking into 21st Century Education
Go to 2011 International Conference Speakers List
