Andrew Hartman, IDSA, creative director, new business, Philips Design.
IDEA 2009 Jury Chair
Since the beginning of 2005, Andrew has been responsible for the delivery of world-class design solutions to clients external to Philips. This involves the direction of multi-disciplinary design/research teams that identify customer needs and desires and translate them into tangible design qualities leading to optimal products and interfaces within the context a particular brand. Andrew’s purpose built teams are often commissioned to create vision and inspire positive change within an organization through design. “As a strategic tool for business, we can uncover hidden opportunities to innovate even within mature markets.” Recent projects by Andrew’s team have earned iF awards for the Bosch Communication Systems for the Interpreter Desk (in 2005) and for the Wireless Access Point (in 2006).
Andrew holds a B.E.D. in Product Design from NC State University, and went on to earn postgraduate certification from Domus Academy in Milan, Italy.
Andrew’s Philips career began in Eindhoven in 1989 as a product designer in Consumer Electronics. Since then, Andrew has worked throughout Europe, Asia and the USA on projects ranging from mobile phones, navigation systems, mobile computing, and flat television. In addition to Product Design, Account Management and Creative Direction at Philips Design, Andrew also mentors young designers in Philips Design and serves as an instructor of product design at the Design Academy Eindhoven in the Netherlands.
