Global Design Director of Personal Care, P&G Beauty
IDEA Jury Member 2022-23
Hailing from the Blue Ridge Mountains of North Carolina, and with over 20 years of multi-disciplinary design experience, you have Phillip Lacoi Hutchison. His vantage point of the world has always captured a broad perspective. He is known as one of the greatest design minds of his generation with over 35 US patents and years of game-changing innovations in the CPG world.
A graduate of North Carolina State University College of Design with focus in Industrial Design, Phillip has created experiences spanning architecture, branding, packaging, product innovation, art, fashion, and digital design.
“Chase the dream, not the competition” is the personal mantra he subscribes to. Beginning his career in architecture at an early age with a diverse set of devoted mentors, he gained access to the broader design industry and opportunities to expand his inﬂuence. Exposure to different cultures and consumers led to deep empathy and an all-engaging creative process that drew the attention of both Procter & Gamble and Kimberly Clark, and to delivering design-led innovation across multiple billion-dollar B2C and B2B brands.
Phillip recently rejoined Procter & Gamble as the Global Design Director for Personal Care within the P&G Beauty organization. He is known for uncovering heavy-hitting insights and his profound ability to inquire and inspire through metaphor and storytelling. His purpose is to connect people to passion, and pull forward the next generations of design leaders and world-changing problem solvers to improve lives.