Super Saturday Brings Key Design Leaders to the Forefront
As the Industrial Designers Society of America (IDSA) marks its 50th anniversary at its 2015 International Conference at The Westin in Seattle, the Society is debuting The Future of Design Leadership panel featuring some of the biggest names and companies in design. "Clearly we are in a new frontier. Design is so relevant to the core of every business, that there are now new converging interests in design leadership. What is the future of design leadership? As the conference culminates on Saturday, August 22, we fill find out," says Thomas Lockwood, PhD, IDSA, who will moderate the panel.
The Future of Design Leadership Panel will offer a fresh perspective in an open dialogue with several of the world's most advance design leaders, explore alternative futures and address some of the most curious and challenging questions such as "Who really leads design—design or business?" "As a design leader, what is your greatest challenge?" and "Do design leaders need business degrees?"
The panel includes:
- Carole Bilson, IDSA, president, Design Management Institute
- Sean Carney, chief design officer and executive vice president, Philips
- Dan Harden, IDSA, president/CEO, Whipsaw
- Klaus Kaasgaard, VP user experience design, Intuit
- Steve Kaneko, FIDSA, partner director of design, Microsoft
- Mauro Porcini, IDSA, chief design officer, PepsiCo
- Eric Quint, IDSA, chief design officer, 3M
- Ernesto Quinteros, IDSA, chief design officer, Johnson & Johnson
- Nasahn Sheppard, IDSA, divisional VP of product design, REI
The panel also will tackle questions such as:
- "What's the future for designers in corporate, consultancies and independents?"
- "What's the career path for an industrial designer who wants to stick with designing or shift into leading?"
- "Who leads experience design: ID, UX or customer service?"
- "Do industrial designers need to dive into holistic user experience design?"
- "Is design becoming a brand, an experience or a commodity?"
- "What are the trends in design leadership and possible future scenarios?"
- "How should an industrial designer prepare for the future?"
After all, says Lockwood, this is not the end of the conference; it is the beginning of the future. Post your thoughts on Twitter @IDSA #IDSASeattle15 and register for the 2015 IDSA International Conference.