"Start With What People are Experiencing"

IDSA Member Robert Brunner is the Focus of the Latest O'Reilly Media Podcast

Dec 10 2015 - 4:02pm

Robert Brunner, IDSA, is featured in the latest O’Reilly Radar podcast, which provides insight and analysis on hardware, IoT, software and manufacturing. Brunner, the former director of industrial design at Apple, founded Ammunition design studio in San Francisco in 2007. Ammunition topped Fast Company’s “World’s Top 10 Most Innovative Companies of 2015 in Design” and ranked in the top 30 of the magazine’s “Most Innovative Companies 2015.”

O’Reilly podcast host Jon Bruner declares, “Nearly every successful piece of consumer hardware is the result of careful design and exquisite manufacturing” and introduces Robert Brunner as an “extraordinarily famous designer."

Brunner gets to the heart of the matter. “To build great products, you need to start with what people are experiencing,” he says.

Hear the interview: “Robert Brunner: Designing and Building Great Products.”

Brunner’s designs have scored IDSA International Design Excellence Awards (IDEA) for groundbreaking products such as Beats by Dr. Dre;  Square Stand; Polaroid Cube;  NOOK GlowLight and Simple Touch; Adobe Ink and Slide; and Fuego Outdoor Grilling System.

The 36th annual IDEA opens for entries Jan. 4, 2016.