"From Mind to Market"

IDSA Member's Firm Featured in Smart Business

Oct 1 2015 - 2:29pm

John Nottingham, IDSA, and John Spirk, co-founders and co-presidents of their own major business innovation firm based in Cleveland, are featured in the latest Smart Business. "There are no bad ideas," Nottingham tells reporters Dustin Klein and Dennis Seeds in the behind-the-scenes look at the firm that's created products for some of the biggest brands. "Innovation needs to be constant and relentless."

From the Spinbrush toothbrush to the new Troy-Bilt FLEX modular yard care system, from Little Tikes toys to Dirt Devil vaccuums, Nottingham Spirk has designed hundreds of consumer products. Its expertise also lies in medical device design, retail experiences, B2B product innovation and packaging design.

The firm also is teaming up with Case Western Reserve University to inspire investors, creating a location in the university's new innovation center where students and community members can make their ideas a reality. Read more here.