IDSA @ San Francisco Design Week

Society's Women In Design Hosts "Aesthetics in Design"

Dec 13 2017 - 1:16pm

IDSA’s Women in Design special interest section is hosting an “Aesthetics in Design” event at San Francisco Design Week. Several speakers, followed by a panel, are scheduled from 5-9 pm on June 8 in Timken Hall at California College of the Arts.

"Aesthics in Design" is sponsored by OReilly Media, Inc. Proceeds from the event will benefit IDSA.

“Beauty is a subject that is difficult to quantify absolutely, yet as designers it's something we all strive for. I am interested in hearing how successful designers with great aesthetic sensitivity, approach their work. How do they perceive beauty? How do they know when they have it?” asks Ti Chang, IDSA, vice chair of Women in Design, event organizer and panel moderator. “For this event, we have designers from consultancies and in-house whose work has been highly recognized and have distinct aesthetics to share with us their process and how they capture beauty in products.”

Speakers include:

  • Nichole Rouillac, IDSA, lead industrial designer, HTC. Her work encompasses big-picture strategic initiatives as well as idea and product development from inception to production.
  • Qin Li, IDSA, director of industrial design, Fuseproject. She has worked on furniture, IOT, consumer electronics, interior spaces and health care; and with Herman Miller, Jawbone, Coca Cola and Pantech.
  • Markus Diebel and Joe Tan, moreless. They’ve won design awards and their work has been profiled in  design publications and exhibitions. Together, they hold more than 80 patents and brought more than 600 products to market.

Tickets can be purchased here.

California College of the Arts has an IDSA Student Chapter. The faculty advisor is Associate Professor Sandrine Lebas, IDSA, chair of the industrial design program.