IDSA Member Throws a Curve on a Cube

Yves Béhar Collaborates with Samsung on New Television Design

Feb 6 2015 - 10:27am

“An artful celebration of the television transitioning beyond mere utility appliance and toward the category of an objet d’art worthy of display.” —Gregory Han, tech editor, holds a question-and-answer session with Yves Béhar, IDSA, as the designer unveils his latest work at the 2015 Consumer Electronics Show.

Béhar’s firm, Fuseproject, teamed up with Samsung to create the 4K resolution ultra high-definition S9W that features a curved, 82-inch display, atop a crafty cube.

Béhar and Samsung Senior Vice President, Visual Display Design Group, Yun-Je Kang, talk about what Béhar sees as “a designer-to-designer relationship… really integrating these new technologies with user behavior alongside design inspiration in hopes of defining new spaces for televisions.”

“There are some consumers out there who still feel that a TV is just simply an electronic device,” adds Behar. “I think it’s our job, as designers, to lead the trends beyond that perception.”