“A Natural”

IDSA Member Honored with Rowena Reed Kostellow Award

Feb 9 2015 - 4:33pm

She wrote the book on ID recruiting, literally, and has been called a pioneer in the field. Now, RitaSue Siegel, IDSA, has been named this year’s professional recipient of one of the highest accolades in industrial design. She will be honored with the Rowena Reed Kostellow Award at a ceremony in March in New York City.

The RRK Awards were established to celebrate and communicate the contributions and philosophy of Kostellow, who taught in Pratt Institute’s Department of Industrial Design for more than 50 years. Two RRK Awards—one to a professional and one to a student—are presented annually.

"What a great club to belong to!" Siegel tells IDSA.

“RitaSue is such a natural for this award,” says Pratt Institute President Thomas Schutte.

Siegel is the founder of RitaSue Siegel Resources, influencing design, business, media and education. Her firm has been retained for searches in graphic, industrial and interior design and architecture, academic administration and faculty, design research, strategy, user interface, customer experience and service design and related practice areas. That includes product development and innovation, strategic consulting, design organization assessment, operations, project management and sales and marketing for design consultancies.

Siegel is the 2011 recipient of the IDSA Special Award; has served as a juror for IDSA's prestigious IDEA competition; was named one of 30 global creative thinkers invited to the inaugural INDEX design summit in Copenhagen; and served on the DMI Board. She holds a bachelor's and a master's in industrial design from Pratt and served as the school's director of placement. 

The icon has focused on how design can enhance life, championing designers as the peoples' advocates and promoting design strategy as a critical element in support of business objectives. Siegel has spoken at dozens of higher education institutions on how students should prepare for the real world. She’s a regular contributor to Communication Arts and Business Week magazines and the author of several books including American Graphic Design, Thirty Years of Imagery, and Getting a Design Job (available free for download).

The RRK Awards ceremony honoring Siegel is set for 6 pm on March 10 at HumanScale, 11 East 26th St. in Manhattan.