The Industrial Designers Society of America (IDSA), in partnership with the Hagley Museum and Library, is pleased to share archives of the Society's quarterly journal INNOVATION magazine, dating back to 1968. We hope you enjoy this archive and leverage it as a great resource for your reading pleasure, design practice, or academic pursuits. INNOVATION has long remained a central element of the IDSA membership experience and we look forward to much more to come.
Social media has become an integral part of modern society. It sends us immediate updates on news, celebrity gossip, sports, pop culture and what our friends are up to—but only through a pinhole. It has disrupted industries, changing how we communicate with each other, how we educate ourselves, how companies advertise their products and even how we watch television programming.
As an organization, IDSA has the unique opportunity to innovate within our industry by paving the way for thoughtful conversations and disruptive dialogues. We spend our careers building a better future for those around us, and the Women in Design Deep Dive, held in San Francisco on May 3, 2019, offered us the chance to build a better future for ourselves too.
The designers gathered in San Francisco were rehearsing the future of the industry—an industry of diverse perspectives and lived experiences with a powerful passion for bettering the world.
Is it a good idea to empathize with the user? Sure. Define problems based on their needs? Why not. Target design concepts toward solutions for them? Yep. Prototype and test? Obviously. Will this process guarantee innovation? No. Can it rob your design of soul? Yes!
I never expected that one could fall so completely in love with a nation and a people.
Every time I see the Stars and Stripes in the breeze, I get the same emotional feeling. Aesthetically speaking, it is perfect. One of the outstanding "designs" of all times.
It may be that a nation gets the flag it deserves. —Raymond Loewy
In the Spring 2019 issue of INNOVATION magazine, Max Burton, IDSA, Global Lead for Connected Products at Fjord, outlines 10 key points the modern industrial designer must consider given the current landscape of our industry. He then invited nine world renowned designers with diverse backgrounds their thoughts on a simple question:
It should be no surprise that the field of industrial design is male dominated—but just how male dominated is it really? How many women and men are in industrial design academic programs? Are female graduates moving into industry at the same rate as their male peers?
IDSA is inviting designers and writers to submit their ideas for narrative/creative non-fiction essays on design and storytelling to be considered for publication in the Winter issue of INNOVATION magazine.
It’s a big year for IDSA—as the Society marks its 50th anniversary and the International Design Excellence Awards (IDEA) celebrates its 35th year. The upcoming winter issue of INNOVATION magazine takes a closer look at the people, products and events that have helped put IDSA on the map. IDSA’s flagship publication will focus on 50 notable IDSA members; 35 years of IDEA winners; and 50 notable moments in IDSA history.
Social media has become an integral part of modern society. It sends us immediate updates on news, celebrity gossip, sports, pop culture and what our friends are up to—but only through a pinhole. It has disrupted industries, changing how we communicate with each other, how we educate ourselves, how companies advertise their products and even how we watch television programming. 
