Tipping Point

Sep 18 2020 - 1:53am

 

IDSA and Tipping Point partner for a new initiative designed to help create a robust cross-boarder incubation platform for new product and brand development. 

 

This exclusive & strategic cooperation with the Industrial Designers Society of America aims to build a robust two-way cross-border collaboration between design and manufacturing communities in the USA and China. One of its goals is to introduce US matured design concepts, design talent and design-driven products into China. Another focus is to it connect the Chinese high-quality supply chain resources with US innovative enterprises. Ultimately, it helps create a pathway for innovative products go to the international market.

This partnership was first announced in 2019 during the International Design Conference in Chicago, IL. Due to effects of COVID-19 impacting international travel and global communities in 2020, much of the project was put on hold. However, progress was still being made in the background. 

Tipping Point specializes on product innovation and brand creation to meet domestic consumer needs. It adopts venture capital incubation mentality; adhering to the principle of product co-creation, cost sharing, risk sharing and return sharing with result-driven approaches and provides core competencies, resources and capital for start-ups / projects to grow into full scale enterprises.​

Tipping Point has a team of industry experts who provide professional consulting and execution capabilities. The team combines industrial resources and enterprise management experience to provide full process and closed-loop incubation services including: 1) business strategy & positioning 2) product definition and product design 3) brand positioning and integrated marketing 4) domestic supply chain management 5) domestic and overseas channel docking 6) investment and financing services.

 

Headquartered in Jinhua City, Zhejiang Province, Tipping Point has set up offices in Beijing, Shanghai and Silicon Valley to select high-quality projects for in-depth incubation with China and US well-known VC firms. Recently incubated products are from categories such as health care, home appliances, cultural & creative, food and others.