IDSA Partners with New TV Series “New York by Design"

Nov 29 2020 - 1:07pm


IDSA continues its partnership with MWC Productions for a new television show, “New York by Design."


New York by Design tells some of the stories behind the great innovations that are changing the way we live our lives. Innovators will share the challenges they’re facing, the problems they’re solving and the amazing benefits their innovations are providing to individuals, communities, industry and society.

The countdown format television show features IDSA as an industry partner and IDSA members Mauro Porcini (Chief Design Officer, PepsiCo), Tucker Viemeister (Principal, Viemiester Industries), Scott Henderson (Principal, Scott Henderson, Inc), and Stephan Clambaneva (Principal and Founder, iD8trs) as judges and presenters.

Other world-renowned designers featured on the show include Karim Rashid, Stefan Sagmeister, and Debbie Millman. Visit to learn more!

A program like this one advances IDSA’s mission to advocate for and highlight the industrial design profession. IDSA became involved with this endeavor because it offered a unique opportunity to celebrate the designers behind the products. The platform of this TV show amplifies the message and effort it takes to bring something to market and tells that story to a much larger audience than we could do alone. 

"I get excited thinking about a kid watching this show and becoming inspired to learn more about what industrial design is. We hear time and time again that young creatives aren’t aware of our profession until they enter college or even later in their life. I hope this TV show provides that spark of inspiration and inquiry early on that could send someone into an exciting career path they never knew existed."

- Chris Livaudais, IDSA Executive Director

Watch The Live Broadcast 

If you live in the NYC area, New York by Design will air Saturday evenings in November-December 2020 on CBS Channel 2 New York – Saturdays at 7:30pm EST. An encore of each episode will follow on WLNY (Channel 55) New York at 10:00pm EST. 

The episodes will also be available on YouTube after their original air dates and on Amazon Prime beginning January 1, 2021.

Episode 1

Watch It Now

Episode 2

Watch It Now


Episode 3

Airs December 5, 2020
Saturday 7:30pm (EST)


Episode 4

Airs December 12, 2020
Saturday 7:30pm (EST)

Episode 5

Airs December 26, 2020
Saturday 7:30pm (EST)