IDSA partners with "America by Design" TV Show

Feb 10 2021 - 5:29pm


The Industrial Designers Society of America (IDSA) continues its partnership with MWC Productions for the new television show "America by Design." 


Over 4 million viewers watched IDSA’s first foray into television with “California by Design” and “New York by Design.” Following this success, IDSA will continue to partner with MWC Productions a television production company with offices in Australia and New York, for the creation of a nationwide broadcast television show called "America by Design."

The 6-episode series is planned to air in June-July 2021 in the following U.S. areas: Atlanta, Austin, Boston, Chicago, Los Angeles, Minnesota, New York, San Francisco, and Seattle. After the TV showing, each episode will be available to watch for free on YouTube and other streaming services. 

"America by Design" is a series about inspiration, disruption, and changing the game through the power of design. As an industry partner, IDSA advocates for IDSA members to be featured on the show and for their work to be broadcast to millions of homes across the United States. A show like this advances IDSA’s advocacy mission and introduces the profession of industrial design to millions of viewers across the country.  

There is a fee to be featured on the show; however, current IDSA members receive an exclusive members-only discount. Details for participation come from the "America by Design" producers. For more information, contact Tony Maughan at

Watch the teaser trailer below and stay tuned to for the latest updates!