IDSA partners with "America by Design" TV Show

Jul 18 2021 - 2:54pm


The Industrial Designers Society of America (IDSA) continues its partnership with MWC Productions for the new television show "America by Design." 


Over 4 million viewers watched IDSA’s first foray into television with “California by Design” and “New York by Design.” Following this success, IDSA has continued its partnership with MWC Productions a television production company with offices in Australia and New York, for the creation of a nationwide broadcast television show called "America by Design."

"America by Design" is a series about inspiration, disruption, and changing the game through the power of design. As an industry partner, IDSA advocates for IDSA members to be featured on the show and for their work to be broadcast to millions of homes across the United States. A show like this advances IDSA’s advocacy mission and introduces the profession of industrial design to millions of viewers across the country.  

Series 2 is already in the works. There is a fee to be featured on the show; however, current IDSA members receive an exclusive members-only discount. Details for participation come from the "America by Design" producers. For more information, contact Tony Maughan at

IDSA members featured in this series include:

David Bulfin, Stuart Constantine, Jonathan Dalton, Michael DiTullo, Dan Harden, Scott Henderson, Chris Livaudais, Mauro Porcini, Demetrus Romanos, Vicki Matranga


Design on live TV across the country 

America By Design aired live in Austin, TX, Boston, MA, Chicago, IL, Detroit, MI, Los Angeles, CA, Minneapolis, MN, New York, NY, and San Francisco (Bay Area), CA on Saturday evenings in June-July 2021 on CBS or ABC networks. All episodes can now be seen for free on YouTube.

Episode 1

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Episode 2

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Episode 3

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Episode 4

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Episode 5

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Episode 6

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