"America ByDesign" Season 3

Dec 12 2022 - 12:46pm


IDSA is pleased to continue its ongoing partnership with MWC Productions for Season 3 of "America ByDesign: Innovations", a television show about inspiration, disruption, and changing the game through the power of design. To date, millions of viewers have watched the Season 1 and 2 premiers of “California ByDesign,” “New York ByDesign,” and “America ByDesign.”

America ByDesign: Innovations provides a national mainstream television audience with deep insights into what it takes to imagine, create and bring to life the new and the impossible. This series features every type of innovation from consumer products to transportation, medical advancements to sophisticated technologies and uncovers the key ingredients of impactful design. Part entertainment, part education, America ByDesign shares the story behind each innovation, exploring the challenges and the triumphs of manifesting a great idea. We bring inspiration, creativity and beauty into the hearts and minds of our audience as we explore the process and elements of meaningful design.

Season 3 will air on CBS television channels in select US markets: San Francisco (KPIX), Los Angeles (KCBS), Philadelphia (KYW), Chicago (WBBM), New York (WCBS) and also across several online and streaming sources. 


Episode 1

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Episode 2

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Episode 3

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Episode 4

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Episode 5

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Episode 6

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IDSA members featured in prior series have included:

David Bulfin, Stuart Constantine, Jonathan Dalton, Michael DiTullo, Dan Harden, Scott Henderson, Chris Livaudais, Jean-Jacques L'Hénaff, Alison Lyons, Mauro Porcini, Demetrus Romanos, Jayson Simeon, and Vicki Matranga

Advocating for design

Now in our fourth year of collaboration, we’ve been continually impressed by the response the show has received from our community and the expanding audience we’ve been able to reach with each iteration.

As an industry partner, IDSA works to position IDSA members and IDEA winning products on the show for their exceptional work to be broadcast into homes across the United States. A show like this advances IDSA's advocacy mission and introduces the profession of industrial design to millions of viewers across the country. Just imagine all the creative minds who may have never heard about industrial design before this, or knew a career like this exists. Now they can be inspired to pursue a vocation in design, because of a show that demonstrates the innovation process and calls attention to the impact great design can have on everyday lives. 


Get featured on the show!

Season 4 is already in the works and the producers are on the hunt for exciting new products to be featured on the show. Full disclosure - there is a fee to be featured on the show; however, current IDSA members receive an exclusive members-only discount. Details for participation come from the "America byDesign" producers. For more information, contact Tony Maughan at tony@mwcproductions.com.