"America by Design" Season 3

Jun 6 2022 - 11:07am


IDSA is pleased to continue its ongoing partnership with MWC Productions for Season 3 of "America by Design: Innovations", a television show about inspiration, disruption, and changing the game through the power of design. To date, millions of viewers have watched the Season 1 and 2 premiers of “California by Design,” “New York by Design,” and “America by Design.” 

Now in our fourth year of collaboration, we’ve been continually impressed by the response the show has received from our community and the expanding audience we’ve been able to reach with each iteration. In the banner image above, Alison Lyons, IDSA (right) shows off the new design language system for American Standard bathroom fixtures with Season 2 host Steve Cozzolino (left). 


IDSA members featured in prior series have included:

David Bulfin, Stuart Constantine, Jonathan Dalton, Michael DiTullo, Dan Harden, Scott Henderson, Chris Livaudais, Jean-Jacques L'Hénaff, Alison Lyons, Mauro Porcini, Demetrus Romanos, Jayson Simeon, and Vicki Matranga


Advocating for design

As an industry partner, IDSA works to position IDSA members and IDEA winning products on the show for their exceptional work to be broadcast into homes across the United States. A show like this advances IDSA's advocacy mission and introduces the profession of industrial design to millions of viewers across the country. Just imagine all the creative minds who may have never heard about industrial design before this, or knew a career like this exists. Now they can be inspired to pursue a vocation in design, because of a show that demonstrates the innovation process and calls attention to the impact great design can have on everyday lives. 


Get featured on the show!

Series 3 is already in the works and the producers are on the hunt for exciting new products to be featured on the show. Full disclosure - there is a fee to be featured on the show; however, current IDSA members receive an exclusive members-only discount. Details for participation come from the "America by Design" producers. For more information, contact Tony Maughan at tony@mwcproductions.com.