10 Tips to Win IDEA 2018

Jan 12 2018 - 9:21am

2018 marks the 38th year of the International Design Excellence Awards (IDEA®). Check out 10 tips to help your entry shine. Enter by March 19!

  1. Apply early! Allow time to take a second look. Have someone else look over your entry to make sure you don't miss anything. You can’t edit your entry once you hit “Submit.” Apply during the early entry period, and save money!
  2. Set your design apart. Make it very clear how your design stands out from similar entries in its category.
  3. Tell a story. “First and foremost, it’s gotta have a story,” insists IDEA 2017 Jury Chair Owen Foster, IDSA. “Don’t come in with a hollow, pretty rendering because professionals in the world can see through that.” The 2018 jury primarily consists of designers—if you were on the jury, what would catch your attention as a designer?
  4. Incorporate great photos. An important part of jurying is based upon your photos. Make sure images are clear, high resolution and show off your design.
  5. Answer all of the questions. Every question is worth points. Don’t skip any.
  6. Be clear and concise with your answers. Answer with as much detail as possible to alleviate any confusion or questions that may arise while jurors examine your entry. Remember, the jury has never seen your IDEA entry before and will only have your answers, images and video to judge in the first round.
  7. Videos can help—but are optional. Don't send a video only for the sake of including a video. It doesn't increase your chance of winning if the video doesn't share new information. If all of your information is included in the answers to the questions and images, skip the video.
  8. Remove logos and team member references from images and answers. IDEA entries are judged blindly. This helps keep the jurying fair and removes biases that may be based on brands and designers.
  9. Choose the correct category. Be very thoughtful about the category you’ve chosen for your entry so your design is judged against similar entries. While judges have the right to move entries if they believe the entry isn’t in the appropriate category, the process can be time-consuming and detract from the task at hand.
  10. Student Entries: Students can only enter in the student category by paying the student price. If you wish to be judged against professionals, you must pay the professional fee.