Are you considering entering your work into IDEA this year?
Here are the top 10 reasons why entering IDEA can have a huge impact on your career and boost your visibility on the global design scene.
1. Worldwide Recognition
Each year, the IDEA competition and winners receive significant international publicity and exposure. Along with IDSA, media outlets in North America and around the world publicize the winning IDEA designs and their impact across business, society, and culture. Noteworthy IDEA winners over the past four decades include the original Apple iPod and iPhone, Tesla Model S, Microsoft Surface Laptop, OXO Good Grips, Square Register, Oculus Rift, Samsung Bespoke Refrigerator, and many hundreds more.
This year, IDSA is partnering with the trend-setting design blog LeManoosh to spotlight the IDEA 2021 winners.
"Design awards, especially the esteemed IDEA, matter. They motivate design teams, boost client economics, and help to reinforce a progressive design culture within our society."
— IDEA Gold winner Dan Harden, IDSA, Whipsaw
2. Exposure to Top Designers and Companies
Winning an IDEA not only elevates your work in the minds of potential customers, but showcases your designs to other designers as well. The individual designers and design firms that enter IDEA closely follow who wins to see what their competitors are doing, find inspiration, and even look for new talent for their teams.
"For anyone who is a maker, who is building something, it’s the ultimate achievement to win an IDEA. IDEA is the award by designers, for designers."
—Yves Béhar, IDSA, fuseproject, multi-IDEA winner
3. Judging at the Highest Level
The IDEA competition is known for its esteemed jury of experts and rigorous judging process. Each year, IDEA welcomes 40 judges from the world's top design firms, companies, and schools to review each of the thousands of designs submitted. In 2021, our jury includes designers from Adobe, Amazon, Comcast NBCUniversal, Dolby, Fjord, IDEO, HP, Logitech, McKinsey Design, Sonos, and more.
"IDEA is without question one of the premier award programs for our industry, and I think the evidence can be seen in the amazing people who are part of the jury.”
— Jonah Becker, IDSA, FitBit, IDEA 2020 Jury Chair
4. An Unforgettable Celebration at the IDEA Gala
All IDEA winners are invited to attend the IDEA Gala, where they will be recognized during the event and receive the highly coveted IDEA trophies. This year's Gala will be held virtually, preceding IDSA's International Design Conference.
5. Career Advancement
Winning an IDEA has long been a career-defining catalyst for those talented enough to win. Whether you're still in school or well into your career, winning an IDEA can take you to the next level of your professional journey. When you can tell a current or potential client, employer, or fellow designer that your design has won an IDEA, they know, based on the prestige and legacy of this award, that you are a skilled designer.
“Winning IDEA fundamentally changed everything—everything. It’s hard to put into words how meaningful this recognition is for me.”
— Ryan Eder, IDSA, IDEA 2016 Best in Show and Gold - Sports & Leisure
6. Publication in a Special Collectors' Issue of INNOVATION
IDEA winner and Featured Finalists are published in the annual Yearbook of Design Excellence issue of INNOVATION magazine. A highly regarded design journal within the industrial design profession, INNOVATION is distributed to an international audience of design and business executives each year.
7. Glowing Recognition on Social Media
All IDEA winners are recognized on the IDSA social media profiles, which have a combined audience of more than 100,000 followers.
"Having work recognized internationally by IDSA has been very well received by our clients and prospective new clients.”
—Morten Warren, i/IDSA, Native, IDEA 2015 Best in Show and Gold - Design Strategy
8. A Stunning Trophy
All IDEA Gold, Silver, Bronze, and Special Award winners receive the unique and gorgeous IDEA trophies. The trophy is a puzzle made up of the letters I - D - E - A, which attach to a central core with magnets. These individual pieces represent the physical, visual, digital, and experiential disciplines we all work within, and they combine to illustrate how a successful design is much more than styling or a novel idea alone. It is the effective combination of many different aspects to create something greater than its parts.
9. Status in the IDEA Gallery
More than 33,000 people visit the IDEA Gallery each year, where thousands of IDEA Gold, Silver, and Bronze winners and Featured Finalists are permanently showcased for historical record and inspiration.
“We hold the IDEAs in the highest regard and consider them to be one of the toughest global awards programs. A real test of quality and innovation, the awards help to reconfirm with our customers that good design doesn’t have to be expensive."
—Simon Kidd, I/IDSA, Blackmagic Design, IDEA 2015 Chair Award and Gold - Commercial & Industrial Products
10. Permanance at the Henry Ford Museum
Winning IDEA products are entered into the permanent collection of The Henry Ford Museum, where they remain ever-present symbols of ingenuity and mastery of craft. The museum in Dearborn, MI welcomes over 1.7 million visitors per year and is a national historic landmark, with an unparalleled collection of artifacts spanning over 300 years.
11. (Bonus!) Visa Application
International winners applying for visas into the United States are able to include their IDEA honor on their visa application. The honor also can be listed in an O-1B Visa Letter.
Learn more and enter IDEA before March 15, 2021.