10 Reasons to Enter IDEA


Are you considering entering your work into IDEA this year?

Here are the top 10 reasons why entering IDEA can have a huge impact on your career and boost your visibility on the global design scene.


1. Worldwide Recognition

Each year, the IDEA competition receives international coverage. Along with IDSA, news outlets in North America and around the world publish the winning IDEA designs.

"Design awards, especially the esteemed IDEA, matter. They motivate design teams, boost client economics, and help to reinforce a progressive design culture within our society."

— IDEA Gold winner Dan Harden, IDSA, Whipsaw

2. Exposure to Top Designers and Companies

Winning an IDEA not only elevates your work in the minds of potential customers, but also showcases your designs to other designers. The individual designers and design firms that enter IDEA closely follow who wins to see what their competitors are doing, find inspiration, and even look for new talent for their teams.

"For anyone who is a maker, who is building something, it’s the ultimate achievement to win an IDEA. IDEA is the award by designers, for designers."

—Yves Béhar, IDSA, fuseproject, multi-IDEA winner

3. Judging at the Highest Level

The IDEA competition is known for its rigorous judging process. Each year, IDEA welcomes 40 outstanding judges from the world's top design firms, companies, and schools, who review every submission with the utmost attention to detail. In 2020, our jury includes representatives from Adobe, Apple, Casper, Google, IDEO, Fitbit, Knoll, Maven, Nike, Volume, ArtCenter College of Design, and more.

"IDEA is without question one of the premier award programs for our industry, and I think the evidence can be seen in the amazing people who are part of the jury.”

— Jonah Becker, IDSA, FitBit, IDEA 2020 Jury Chair

4. An Unforgettable Celebration at the IDEA Gala

All IDEA winners are invited to attend the IDEA Gala, where they will be recognized during the event and receive trophies. This year's Gala will be held in Seattle in September, preceding IDSA's International Design Conference.


5. Career Advancement 

Winning an IDEA is an astounding achievement. Whether you are still in school or well into your career, winning can take you to the next level of your professional journey. When you can tell a potential employer or customer that you are an IDEA winner, they know you are a skilled designer.

“Winning IDEA fundamentally changed everything—everything. It’s hard to put into words how meaningful this recognition is for me.”

— Ryan Eder, IDSA, IDEA 2016 Best in Show and Gold - Sports & Leisure


6. Recognition in a Collector's Issue of INNOVATION

Winners and Featured Finalists are published in the annual Yearbook of Design Excellence issue of INNOVATION magazine.


7. A Platform on Social Media 

All IDEA winners are recognized on the IDSA social media profiles, which have a combined audience of more than 60,000 followers.

"Having work recognized internationally by IDSA has been very well received by our clients and prospective new clients.”

—Morten Warren, i/IDSA, Native, IDEA 2015 Best in Show and Gold - Design Strategy

8. A Stunning Trophy

All IDEA Gold, Silver, and Bronze winners receive the unique and eye-catching IDEA trophy.


9. Status in the IDEA Gallery

Tens of thousands of people visit the IDEA Gallery each year. Winners and Featured Finalists are permanently showcased in the Gallery.

“We hold the IDEAs in the highest regard and consider them to be one of the toughest global awards programs. A real test of quality and innovation, the awards help to reconfirm with our customers that good design doesn’t have to be expensive."

—Simon Kidd, I/IDSA, Blackmagic Design, IDEA 2015 Chair Award and Gold - Commercial & Industrial Products


10. Permanance at the Henry Ford Museum

Winning IDEA products are entered into the permanent collection of The Henry Ford Museum, where they remain ever-present symbols of ingenuity and mastery of craft.


11. (Bonus!) Visa Application

International winners applying for visas into the United States are able to include their IDEA honor on their visa application. The honor also can be listed in an O-1B Visa Letter.

Learn more and enter IDEA before March 16, 2020.