Event News

As the Industrial Designers Society of America (IDSA) marks its 50^th anniversary at its 2015 International Conference at The Westin in Seattle, the Society is debuting The Future of Design Leadership panel featuring some of the biggest names and companies in design. "Clearly we are in a new frontier. Design is so relevant to the core of every business, that there are now new converging interests in design leadership.

The design experts who met at the iconic The Henry Ford Museum in Dearborn, MI to judge the 2015 International Design Excellence Awards (IDEA) competition share what they believe adds up to award-winning design, and how they define design—as "empowering people," "a critical aspect of business" and "a very optimistic field for us to move in."

All work and no play makes for a dull designer. So IDSA is ensuring the 2015 International Conference in Seattle offers some opportunities for attendees to have almost as much fun off-hours, as they will during the conference.

Design Studio Tours, bolstered by light appetizers and beverages, will be offered in the evenings at some of the best firms in the city. You can walk, hop a cab or in some cases, the train. See here for some transportation options. 

The moderator of The Future of Design Leadership discussion panel on August 22 at IDSA’s 2015 International Conference is featured on FastCoDesign, posing a challenging question to the design world: “Design is hotter than blazes, so why is it that traditional product design firms aren’t growing?” asks Tom Lockwood, PhD.