Realizing a Vision

ArtCenter College of Design earns NEA Grant to Inspire Next Generation

Dec 20 2016 - 10:17am

“This NEA grant is key to realizing our vision to inspire the next generation of industrial design innovators by engaging with thousands of kids, teens and families.”
—Stewart Reed, chair, ArtCenter Transportation Design Dept.

ArtCenter College of Design in Pasadena has become the only organization in California to receive a National Endowment for the Arts (NEA) grant in the design category to inspire youth to explore design as a career. The $30,000 grant will support ArtCenter’s new demonstration studio at the Petersen Automotive Museum in Los Angeles.

ArtCenter reports that throughout the year, its transportation design students engage with K-12 visitors and their families in the interactive studio by sharing experience, creating sketches and making digital renderings or 3D models. The museum attracts more than 400,000 museum goers annually.

“We’re grateful for this recognition as we move forward, especially because this project has meaning for Southern California since it celebrates the region’s famed ‘car culture’ and its great influence in both artistry and industry,” says Stewart Reed, chair of ArtCenter’s Transportation Design Department, which earned one of more than $30 million in grants approved in NEA’s first major funding announcement for 2017.

“The arts are for all of us,” said NEA Chair Jane Chu. “By supporting organizations such as ArtCenter College of Design and its educational program at The Petersen, the NEA provides more opportunities for the public to engage with the arts—whether in a theater, a town square, a museum or a hospital—the arts are everywhere and make our lives richer.”

Leading the initiative to raise awareness of mobility career opportunities among youth is a core team of individuals with deep experience in automotive design, nonprofit administration, education, museum operations and youth audiences. ArtCenter and the Petersen Automotive Museum will program the public demonstration studio to be geared toward exposing youth audiences from all backgrounds to career paths in industrial design.