The Business Value of Design
How do companies deliver exceptional designs, launch after launch? What is design worth? To answer these questions, McKinsey Design conducted the most extensive and rigorous research undertaken anywhere to study the design actions that leaders can make to unlock business value.
Women Get in the Boys’ Club
“Things are better now,” Ms. Gauci, General Motors’ executive director for industrial design, said recently. “But the numbers still aren’t what we’d like them to be. Our industry needs and wants creative people from different backgrounds — women, minorities, everybody.”
High-Tech, Human-Centered Design
IDSA's International Design Conference took a humanistic approach to futuristic design. The predominant theme of the conference seemed to be collaborative design, with many speakers emphasizing the importance of multidisciplinary teams and using technology to better connect with coworkers and customers.