Metaproject Immerses Students in Design Challenges
What’s the most important life lesson a design student can learn? You could make a case for highly conceptual theories about inspiration or creative flow. But what students at the RIT experience in a senior seminar called Metaproject is a dose of market reality: It’s not always about big ideas, but about how you meet a need.
Ford Is Using Microsoft’s HoloLens
to Design Cars
Ford is using Microsoft’s HoloLens, an IDEA 2017 Gold winner, to let designers quickly model out changes to cars, trucks and SUVs. This allows designers to see the changes on top of an existing physical vehicle, instead of the traditional clay model approach to car design.
Looks like Under Armour is going cross-country to take on Nike. The athletic wear giant based in Baltimore, MD is opening an Innovation Hub in Portland, OR. The new footwear design and development center includes a biomechanics lab and training center for athletes to test products.
Inside Hyundai's New Design Studio
Hyundai Motor Co. has opened a hulking new design studio for its Hyundai and Genesis brands that will allow the automaker to work on 24 separate vehicles at the same time. The main goal of the new studio will be to accelerate the product development process.