DesignBytes

How does a brand create a DNA so powerful that it resonates, builds trust and has longevity with it’s customers?

The 2016 National Design Awards is enjoying the rare ability to appeal to America’s Hollywood fan base as Brad Pitt’s Make It Right Foundation took home the esteemed Director’s Award.

Do you need a killer product or a solid marketing strategy first?

The modern Mini, the original Ford Taurus and the Ferrari F430 are just a few of the iconic cars styled by the program’s talent.

"Detroit is starting to emerge... with an entrepreneurial energy that's reshaping the landscape." From new goods to Cranbrook to the Museum of Contemporary Art Detroit, Town & Country mag finds "confidence is taking hold,"

PepsiCo CEO Indra Nooyi says under Chief Design Officer, and IDSA Member, Mauro Porcini, the company's design team has started to transform PepsiCo. And Porcini is hiring more designers.

Who decides which shades will be in vogue, and how do these people come to their conclusions?

Most teams often invest months, even years, in developing a product or service—only to discover they’ve built something that no one wants. A design sprint helps teams filter ideas and gain clarity as to which of them are best to pursue.

Ever wonder why there is a hole at the end of a pen cap?

“For the first time in a long time, we may see some significant changes in how design patent law is interpreted.” Find out how IDSA is staying a step ahead on IP issues.

Detroit is one of the top three cities for women in tech. Find out why, and see the complete list of cities that make the cut.

A new report finds Detroit needs more retail. Maybe the hundreds of product designers who will descend on the Big D in August for IDSA's International Conference will have some ideas!

Map had no experience working with vehicles but they were deliberatly chosen so their thinking wouldn't be limited to what vehicles have been capable of in the past.

Erin Walline's experience mapping out the customer journey and applying customer feedback to product design got her appointed Dell's first executive director of global customer experience.

You can’t talk about the internet of things (IOT) without talking about a Wi-Fi toaster. It’s a contrived example that is both exciting and absurd.

This post looks at why people buy things, what triggers purchasing decisions, and how to create a brand people love that leads to long-term customer relationships.

“You are really dropping your pants to everyone,” Nikolaj Hviid says. “They will see every mistake you make, and every success you have—they will see everything.”

While in the big apple for #NEDDC April 29_30 plan to visit some of these design destinations.

HP's new logo represents dramatic and forward-looking change, precisely the thing HP was unwilling to embrace back in 2011 when the mark was originally devised.

Pepsi's Chief Design Officer Mauro Porcini, IDSA, discusses building confidence, the magic of design and influencing innovation from the top.

With the rise of messaging platforms, chat as a service, and the discipline of content strategy, language is shaping up to be one of the largest investments the tech industry will make in 2016.

Liam, an industrial robot designed to tear apart discarded iPhones, is capable of rescuing cobalt, lithium, copper, silver, platinum, aluminum and even gold.

One way to mitigate the occurrence of some MLB injuries is through the use of wearable technology.

Strides continue to be made with 3D printers, which makes using the technology more and more advantageous to a wide variety of people including today’s kids.