Google & Levi’s Connected Smart Jacket
The connected denim smart jacket made in partnership between Levi’s and Google’s ATAP division now has a price tag, but its release date has been pushed from this spring to the fall. The jacket, which will cost around $350—when it goes on sale–is the first commercial product containing ATAP’s Project Jacquard technology, which uses conductive fabric to turn a standard article of clothing into a connected device of sorts that can send instructions to your smartphone.
Color in Canada
Color can be useful in marketing a product. The United States Patent and Trademark Office (USPTO) and the European Union Intellectual Property Office (EUIPO) provide protection for color in a design. For over 20 years, the Canadian Intellectual Property Office (CIPO), however, took the position that color could not be a registrable feature of a design.