Remaking the Way We Make Things

Cradle to Cradle and Autodesk Announce Winners of Product Design Challenge

Apr 30 2015 - 9:07am

The non-profit Cradle to Cradle Products Innovation Institute and Autodesk 3D design software have unveiled the winners of their inaugural Product Design Challenge. Participants designed products made with materials that can return safely to industry or nature at the end of use. They also created a business model such as implementing or partnering with others for material take back, or offering the service of the product versus the product itself.

Each winner earned a $2,000 cash prize. Awarded Best Student Project, Tjitte de Wolff of the University of Twente in the Netherlands created the Venlo Bag, a 100% biodegradable shopping bag made from 99% recycled materials.

Jerri Hobdy, a Savannah College of Art and Design (SCAD) graduate, won Best Professional Design with PURE|IF|HIDE, a chair and stool collection. She used solvent-free, vegetable tanned leather and steel to create a product that can be separated into reclaimable biological and technical nutrients. The design accommodates easy recyclability, repair and refurbishment with new leather and colors. “I’m so excited people are becoming more and more aware of how sustainability is linked to health, and specifically home health,” says Hobdy. “These points of intersection are where huge societal innovation have opportunity. I look forward to being an influencer with my unique interests.”

Cole Smith, a student at Virginia Polytechnic Institute’s School of Architecture and Industrial Design, earned Best Use of the Autodesk Fusion 360 Tool for his design of the Finite Faucet, designed with a clear upper cylinder that acts as a visual monitor of water usage and drains until it is empty. Then it must be turned off to refill and acts as a timer for scrubbing hands. The design also addresses sanitation concerns and water conservation by moving the stainless steel handle into the sink rather than out of reach of the stream.

“The design revolution starts with the designers,” says Bridgett Luther, president of the Products Innovation Institute. “We congratulate our winners as next generation product designers who embrace systems thinking to solve human and environmental challenges.”

The design challenge attracted entrants from 16 countries, including the United States, Australia, India and the Netherlands. “With 10 billion people soon to be living on the planet with finite amount of resources, designing for a circular economy is the only way forward,” says Lynelle Cameron, senior director of sustainability and philanthropy at Autodesk.

Judges also awarded Honorable Mention to a team of students from the Pratt Institute. MetroWay is a contact-free, reusable, New York City commuter system payment card. It was designed by Cody Miller, Daniel Penge, Carla Ramirez, Rebecca Travis and Bryan Wong.

IDSA has Student Chapters at SCAD, Virginia Tech and Pratt.