Kendall College of Art and Design thinks that for West Michigan to continue ramping up its reputation as a hub for design-based companies, it must make clear what “design-centered thinking” is all about. To help further the concept, Kendall College is launching the Integrating for Impact “De-mystifying the Language and Practice of Design and Innovation” Professional Workshop Series beginning Feb. 5. The program’s goal is to help traditional business executives—non-designers—better understand the broader design process.
“This workshop is trying to demystify the language and all the talk on design thinking and be a hands-on opportunity to learn design and innovation,” said Christine Albertini, president of Grand Rapids-based Verve Business Consulting LLC and one of the developers for the continuing education workshop’s curriculum.
Long-time design-focused companies such as Herman Miller Inc. or Steelcase Inc. are now being joined in the region by global brands such as Newell Rubbermaid Inc., which opened its Design Center in Kalamazoo last year.