[ MKE ] Craighton Berman of Manual: Entrepreneurial Product Development

Mar 5 2017 - 4:10pm

You are a designer of things, and also a designer of experiences. If you are like most, you craft both of these for others in return for pay - all the while daydreaming about how you might do it better if key decisions were up to you. Craighton Berman doesn't daydream any more.

Craighton is the founder & creative director of Manual, a brand that creates designed objects to celebrate rituals around food & drink. He also teaches "Entrepreneurial Product Development" in the industrial design department at the University of Illinois at Chicago and was the first designer ever to use Kickstarter to launch a product. Joins us on March 22nd at Hinterland Erie Street Gastropub to welcome Craighton and hear his story of the design and launch of Coffeemaker Nº2 and other products in the growing line of Manual.

Perhaps, be inspired to try something of your own?


Hinterland Erie Street Gastropub
222 E Erie St, Ste 100
Milwaukee, Wisconsin

5:30p - 6:15p mixer and introductions
6:15p - 7:30p presentation and questions
7:30p - 8:30p door prizes, networking, etc...


This IDSA-WI/MN is free for professional members and those interested in finding out a bit about our chapter while networking with peers. Questions? Contact idsawichair@gmail.com