IDSASV Speaker Series: Design Entrepreneurship Industrial Design @ SJSU with Tom Dair

Dec 9 2014 - 1:44pm


Date: Tuesday, November 19

Time: 7:00 PM

Location: Will be provided in the EviteBrite confirmation after you RSVP 



Royalty Projects – Smart Design + OXO

From time to time Smart Design elects to work with clients on a royalty basis as opposed to the traditional fee for service consulting arrangement. Tom Dair, Smart Design's co-founder and President will share case studies of some of their successful and not so successful experiences working with clients on investment type projects. Case studies will include OXO, Wovo as well as a few others.



Tom Dair is co-founder and president of Smart Design, a strategic design consultancy specializing in product development, interactive experiences and brand communications. Over the course of his career, Tom has pioneered methods that inform the design process through the understanding of human behavior and perceptions, business factors and technology trends. He has been granted 21 patents to date, won numerous awards, and his designs have been included in museum collections worldwide. On the topic of design, he has presented at conferences for Frost & Sullivan and the CES and has been featured on CNBC, The Wall Street Journal, the New York Times and Fast Company.